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Research papers

Quality planning

To what extent does present-day media research fulfil the needs of the user? From advertisers, especially, there is quite some criticism regarding the relevance of existing readership surveys. Although there is no doubt about the benefits of...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Vivian Beck, John Rodenburg
November 1, 1995
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Citation

Beck and Rodenburg (1995a, November 01). Quality planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quality-planning


Research papers

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: John Rodenburg
November 25, 1987
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Citation

Rodenburg, J. (1987a, November 25). Using an integrated marketing data-base for women's weeklies in the Netherlands. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-an-integrated-marketing-data-base-for-women-s-weeklies-in-the-netherlands


Research papers

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research
Author: John Rodenburg
November 2, 1983
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Citation

Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-magazines